Best Digital Marketing Programs in Michigan

In our search for the best digital marketing programs in Michigan, we explored the well-rounded undergraduate degree available through the University of Michigan – Dearborn in the post titled ‘Dearborn Search and Visibility Concept’. We continue our search by moving north to Central Michigan University in Mt. Pleasant, Michigan. Central Michigan University does offer an undergraduate degree in marketing, however they do not offer a degree in digital marketing. However, CMU does offer an Undergraduate Certificate in Social Media.

The certificate is available to students who attend on or off campus and to online students. The curriculum dives into the history, evolution, and the impact that social media has had on our society. Social media students will create a personal portfolio, training materials, social media policy, and develop a strategy for a firm. The Undergraduate Certificate in Social Media is a fifteen credit hour program. There are four, 3 credit hour classes: Social Media in Society, Media Managing the Message, Media Legal and Ethical Issues, and Social Media Practicum, Portfolio and Plan. An additional 3 credit hours are required and they can be obtained through a course that compliments the social media certificate.

Although the certificate may not be the best digital marketing program available in Michigan, it is a favorable complement to an existing CMU degree. Depending on a student’s major, courses taken for the certificate can fulfill other degree requirements. The certificate is then awarded at the time of graduation.

The social media certificate can also stand on its own as an asset for digital professionals. Students have the opportunity to obtain the stand-alone certificate through admission as a CMU Online Non-Degree Seeking Student. This stand-alone option is a great option for those that are looking to increase their social media knowledge but it should be known that non-degree seeking certificate only students are not eligible for financial aid.

Social media is playing a bigger and bigger role in the business world.  What was once an option for businesses, is now becoming a necessity. Social media can help a business grow in numerous ways and Central Michigan University is sending professionals into the field that are equipped to help firms increase their social media presence. For more information about Central Michigan University, visit www.cmich.edu.

Dearborn Search and Visibility Concept

I am happy to be writing on the subject of digital marketing! After all, this is the field that I decided to pursue when I chose to further my education. So where did I choose to attend for my digital marketing degree? None other than the University of Michigan – Dearborn. As a student of the Dearborn search and visibility concept, I have built my marketing knowledge from the ground up. The foundation of my education began with essentials such as the Four P’s of Marketing , the Marketing Curve, and Developing a Marketing Plan. It is essential to know the basics of marketing before letting loose on a platform like Google AdWords. Marketing fundamentals are where every successful digital marketing campaign begins. Understanding what an organization wants to accomplish, whether it be to increase sales, increase brand awareness, or manage a reputation, is what determines which digital marketing tools should be used.

The University of Michigan – Dearborn digital marketing program is a BBA program available through the school’s College of Business. Aside from learning marketing principles, digital marketing students will become well versed in Search Engine Optimization (SEO), Paid per Click (PPC) advertising, Reputation Management, Analytics, and much, much more. Whether it be through a search engine, social media, or a video platform such as YouTube, students learn how to effectively target in-market consumers and  serve up high quality ads. All of which is done by utilizing the Dearborn search and visibility concept.

The College of Business at U of M – Dearborn was recently recognized as one of the nation’s best business schools, making the Princeton Review’s list of “The Best 295 Business Schools”. Professors at the school are not only top academics but are real world players in the business world. The school was also recently recognized by U.S. News & World Report one of Michigan’s top undergraduate business programs for 2015. The school does an amazing job of preparing students for the future. According to a report released through the U of M – Dearborn Career Services Office, 92% of students achieved their post-graduation goals.

The Importance of Digital Marketing

Digital marketing has become a cornerstone to business strategies around the world. As access to the internet has grown, consumers are now plugged in 24/7. Business owners are now challenged with how they will best utilize this new marketing channel without losing focus of their business at hand. The answer lies in the right people with the right talent. Just as the field of digital marketing is new, the educational programs that teach these skills are even more so. This blog is devoted to highlighting the skills needed to become a successful digital marketer and the schools and programs that churn out the best in talent. It is important for both young professionals and companies of any size to understand the importance of digital marketing.

If you are a student looking for guidance on this subject, then I am glad you are reading this. I spent the first ten years of my professional career working in the banking/financial sector. When the ‘Great Recession’ hit, I saw many hard working people lose jobs that they had been working at for decades. I never wanted to be in that position, so I decided to return to school and obtain my bachelors in business management. During my first semester I learned that there was a new BBA program available with a focus on digital marketing. I also learned that digital marketing is a field that is still in its infancy and is in high demand…this meant security. I switched my major in a heartbeat and I haven’t looked back since. I am now knocking on the door of graduation, working full-time at digital marketing agency and the sky being the limit to my success!

If you are an employer looking for the talent needed to make your digital campaigns sore, then you’ve found the right place! Digital marketing is a living breathing field and in order to succeed, adaptation is key. I will share traits that I see in the field every day that are behind some of the most successful campaigns running today.

Hold on tight marketers and enjoy the ride!