Western Michigan University – Best Digital Marketing
The Western Michigan Broncos are officially in the conversation about the best digital marketing programs in Michigan. Western Michigan University offers a major in Electronic Business Marketing. The program combines the topics of marketing and information systems and prepares students for careers in the field of e-commerce, digital marketing, mobile application development, and more.
Core requirements for the program include Business Web Architecture, Marketing Research, and Internet Marketing. Students have the opportunity to choose among electives in order to diversify themselves from other digital marketing professionals in the field. It should be known that the course offering focuses heavily on Computer Information System (CIS) classes. The program offerings differ from the University of Michigan – Dearborn Search and Visibility Concept by providing an in depth technical approach to digital marketing. The tradeoff between the two programs is that the Western Michigan University Electronic Business Marketing program lacks an extensive foundation of marketing principles as the University of Michigan – Dearborn Search and Visibility Concept.
Western Michigan University is located in Kalamazoo, MI and was founded in 1903. The University is located midway between Detroit and Chicago. WMU offers over 140 undergraduate programs and master degrees programs and has contributed many qualified business professionals to the workforce. Western Michigan University ranked 182nd in the 2016 U.S. News & World Report Best Colleges and Universities rankings.