So what is digital marketing?

Digital marketing is the process of building and maintaining customer relationships through a variety of digital media channels. Devices that are capable of serving up digital ads include desktop and laptop computers, smartphones, tablets, video game consoles, and the list is growing! As internet users surf the web, their behaviors are recorded and are quantified into data. This data is used by digital marketers to target the right person, with the right message, at the right time. Return on advertising budgets are increasing due to the precise targeting methods used by best digital marketers.
Best Digital Marketing Programs in Michigan is devoted to the best programs for digital marketing in the state of Michigan. I’ve explored educational programs but I also want to discuss digital marketing programs that can be used to reach an audience. It is not enough for a business to just have a website in this day and age. There are also need to be digital pathways that lead to and extend from that website. This is where digital marketing comes in.
By utilizing Search Engine Marketing (SEM) through a platform such as Google AdWords, an organization can pay to have their ad served to people that are actively seeking a product or service through a search engine. With an effective Search Engine Optimization (SEO) strategy, that same organization can dominate a search engine result page with organic results. SEO helps to maximize free clicks to a website through a search engine. Display marketing includes banner ads and pre-roll video ads. Display is a great way to generate brand awareness and is used to behaviorally target and to re-target potential customers. Social media channels like Facebook and Twitter are utilized to serve display ads and to keep an ongoing dialogue going with customers.
In the digital age, consumers do a great amount of research before making a purchase. With the right digital marketing mix, Michigan businesses have the ability to target the right person, at the right time, with the right message.