Localized SEO

Continuing the conversation of the University of Michigan – Dearborn Search and Visibility Concept, I would like talk a little bit about localized SEO. Google has evolved over the years and has become more focused on not only providing accurate results but also localized results. It used to be that if you performed a search for a term like ‘pizza places’, you would end up getting results for pizza places anywhere from Los Angeles to New York. These days, Google is tied into where you are as a user and search results will offer up your local pizza options.
If you would like to know about pizza restaurants in an area outside of your locale, you may need to extend your search keyword and add a geographic tag. For example, if you are in Novi, MI but would like to eat pizza in Dearborn, MI, a likely search would be ‘pizza places in Dearborn’. The results displayed will be a mixture of paid ads, localized results, and organic results. A very noticeable portion of the localized results will be a map with markers that indicate pizza places in the area. The top organic listings may not be a restaurant’s website but a third party directory website like Yelp or Trip Advisor. The restaurants that dominate these results have the strongest localized SEO strategy.
In order to ensure that your business is dominating the results page for geographic related searches, it is important to make sure the businesses information is accurate on all the directory listing websites that are available. Business listings like your Google business listing, Foursquare, YP.com, Yelp, and many more are usually the last step a customer takes before calling your business. If the name, phone number, hours, or address are not accurate, a business could risk losing a potential sale.
An additional benefit to having uniform information across a variety of local directories is the organic value that it provides a business. It has been recognized that when external websites backlink to your website, your site is legitimized in the eyes of the search engine. When this happens, your site will rank higher in search engine results.
In learning the Dearborn Search and Visibility Concept students are equipped to improve marketing for not only the pizza industry but also the automobile industry. If you are interested in improving your automobile dealership’s localized SEO, utilizing a service like Search Optics’ Local Search is the way to go. With Local Search, Search Optics will optimize more than 50 directory listings, write a description, post pictures, post special offers, and more for your dealership. If you would like to add Local Search to your dealership’s marketing strategy, contact Greg Stewart at 248-556-4677 or email at greg.stewart@searchoptics.com.

Ford Motor Company’s Dearborn Search and Visibility Concept

The shopping experience is evolving and it all starts with the customer. We are used to the term ‘B2C- Business to Customer’, however these days the customer is more in charge than ever before. Today we live in a ‘C2B – Consumer to Business’ society. In order to have success, an organization needs to ensure visibility when potential customers search for them.

Dearborn, Michigan based Ford Motor Company is one of the world’s top automotive manufacturers. One of the ways that they have been able to maintain that position is the search and visibility concept practiced by the organization. C2B consumers tend to research products and manufacturers before they make a purchase. Ford Motor Company ensures that when shoppers search the term ‘Ford’ on a search engine, that their company dominates the search engine results page. One way for a business to dominate the search engine results page is to buy their own brand name.

There is some debate among marketers as to if buying brand name is a wise investment or a waste of time and money. I am one of those marketers that fully believes in buying brand name. There are huge benefits to having a paid search campaign accompany an SEO strategy. Google conducted a study in 2012 that showed when paid listings were not displayed along with organic listings, overall clicks decreased. Showing up two times with a paid ad along with an organic listing doubles an organizations visibility to shoppers. Buying brand name also defends an organization’s home turf. By taking up the paid ad real estate, Ford stops companies like General Motors from showing up for that search as a top result.

The Dearborn search and visibility concept practiced by Ford Motor Company has transitioned the company into the digital age and they continue to see growth. Ford has one of the best  digital marketing programs in Michigan and in the world.For more information on Ford Motor Company, visit their website at www.ford.com or search for them on Google, they’ll show up!

Dearborn Search and Visibility Concept

I am happy to be writing on the subject of digital marketing! After all, this is the field that I decided to pursue when I chose to further my education. So where did I choose to attend for my digital marketing degree? None other than the University of Michigan – Dearborn. As a student of the Dearborn search and visibility concept, I have built my marketing knowledge from the ground up. The foundation of my education began with essentials such as the Four P’s of Marketing , the Marketing Curve, and Developing a Marketing Plan. It is essential to know the basics of marketing before letting loose on a platform like Google AdWords. Marketing fundamentals are where every successful digital marketing campaign begins. Understanding what an organization wants to accomplish, whether it be to increase sales, increase brand awareness, or manage a reputation, is what determines which digital marketing tools should be used.

The University of Michigan – Dearborn digital marketing program is a BBA program available through the school’s College of Business. Aside from learning marketing principles, digital marketing students will become well versed in Search Engine Optimization (SEO), Paid per Click (PPC) advertising, Reputation Management, Analytics, and much, much more. Whether it be through a search engine, social media, or a video platform such as YouTube, students learn how to effectively target in-market consumers and  serve up high quality ads. All of which is done by utilizing the Dearborn search and visibility concept.

The College of Business at U of M – Dearborn was recently recognized as one of the nation’s best business schools, making the Princeton Review’s list of “The Best 295 Business Schools”. Professors at the school are not only top academics but are real world players in the business world. The school was also recently recognized by U.S. News & World Report one of Michigan’s top undergraduate business programs for 2015. The school does an amazing job of preparing students for the future. According to a report released through the U of M – Dearborn Career Services Office, 92% of students achieved their post-graduation goals.