Best Digital Marketing Programs in Michigan

In our search for the best digital marketing programs in Michigan, we explored the well-rounded undergraduate degree available through the University of Michigan – Dearborn in the post titled ‘Dearborn Search and Visibility Concept’. We continue our search by moving north to Central Michigan University in Mt. Pleasant, Michigan. Central Michigan University does offer an undergraduate degree in marketing, however they do not offer a degree in digital marketing. However, CMU does offer an Undergraduate Certificate in Social Media.

The certificate is available to students who attend on or off campus and to online students. The curriculum dives into the history, evolution, and the impact that social media has had on our society. Social media students will create a personal portfolio, training materials, social media policy, and develop a strategy for a firm. The Undergraduate Certificate in Social Media is a fifteen credit hour program. There are four, 3 credit hour classes: Social Media in Society, Media Managing the Message, Media Legal and Ethical Issues, and Social Media Practicum, Portfolio and Plan. An additional 3 credit hours are required and they can be obtained through a course that compliments the social media certificate.

Although the certificate may not be the best digital marketing program available in Michigan, it is a favorable complement to an existing CMU degree. Depending on a student’s major, courses taken for the certificate can fulfill other degree requirements. The certificate is then awarded at the time of graduation.

The social media certificate can also stand on its own as an asset for digital professionals. Students have the opportunity to obtain the stand-alone certificate through admission as a CMU Online Non-Degree Seeking Student. This stand-alone option is a great option for those that are looking to increase their social media knowledge but it should be known that non-degree seeking certificate only students are not eligible for financial aid.

Social media is playing a bigger and bigger role in the business world.  What was once an option for businesses, is now becoming a necessity. Social media can help a business grow in numerous ways and Central Michigan University is sending professionals into the field that are equipped to help firms increase their social media presence. For more information about Central Michigan University, visit www.cmich.edu.