The Importance of Digital Marketing

Digital marketing has become a cornerstone to business strategies around the world. As access to the internet has grown, consumers are now plugged in 24/7. Business owners are now challenged with how they will best utilize this new marketing channel without losing focus of their business at hand. The answer lies in the right people with the right talent. Just as the field of digital marketing is new, the educational programs that teach these skills are even more so. This blog is devoted to highlighting the skills needed to become a successful digital marketer and the schools and programs that churn out the best in talent. It is important for both young professionals and companies of any size to understand the importance of digital marketing.

If you are a student looking for guidance on this subject, then I am glad you are reading this. I spent the first ten years of my professional career working in the banking/financial sector. When the ‘Great Recession’ hit, I saw many hard working people lose jobs that they had been working at for decades. I never wanted to be in that position, so I decided to return to school and obtain my bachelors in business management. During my first semester I learned that there was a new BBA program available with a focus on digital marketing. I also learned that digital marketing is a field that is still in its infancy and is in high demand…this meant security. I switched my major in a heartbeat and I haven’t looked back since. I am now knocking on the door of graduation, working full-time at digital marketing agency and the sky being the limit to my success!

If you are an employer looking for the talent needed to make your digital campaigns sore, then you’ve found the right place! Digital marketing is a living breathing field and in order to succeed, adaptation is key. I will share traits that I see in the field every day that are behind some of the most successful campaigns running today.

Hold on tight marketers and enjoy the ride!